Most contractors running Google Ads are paying for clicks that were never going to become jobs·
$37 average cost per lead for clients running optimized campaigns·
First job landed in 8 hours with $1.57 in ad spend·
$20K in new business in 6 weeks·
More jobs than Angi, Thumbtack and Yelp combined·
Most contractors running Google Ads are paying for clicks that were never going to become jobs·
$37 average cost per lead for clients running optimized campaigns·
First job landed in 8 hours with $1.57 in ad spend·
$20K in new business in 6 weeks·
More jobs than Angi, Thumbtack and Yelp combined·
FOR LOCAL CONTRACTORS
Your Google Ads campaign is set up to make Google money, not you.
Google recommends settings that are designed to maximize their revenue.
Broad match keywords, Display Network expansion, no conversion tracking - you end up bidding on clicks that won't make your phone ring.
This guide shows you exactly how to fix it, step by step, before you spend another dollar.
$1.57
First job landed in 8 hours
One contractor's total ad spend before his phone rang with a paying job. Eight hours after launching the ad.
1,198%
Documented ROI, Month 1
Every dollar spent returned twelve dollars in the first month. Not a best-case projection. Verified numbers from a real campaign in 30 days.
$37
Average cost per lead
What contractors pay per lead when their campaign is built right. Angi charges $80+ for that same lead - then sends it to four other guys at the same time.
+$20K
New business in 6 weeks
What one contractor generated after setting his campaign up the right way. Same market, same competition, same Google. Different setup.
What's Inside The Guide?
The setup trap most contractors fall into on day one - and how to get out of it before Google spends your budget for you.
The 12-question diagnostic - answer these before you touch your campaign. Every "no" is a direct leak in your ad spend.
High-intent keyword targeting - the difference between "your main service" as a keyword and searches from people who need you today to solve their problem.
The landing page structure that converts clicks into calls - without rebuilding your entire website.
Conversion tracking setup, step by step - so you know exactly which keywords are making your phone ring.
The first 30 days, mapped out - what to watch, what to cut, and when to scale.
Full progress checklist - 50 checklist items to make sure you use the right setup.
The Google Ads Setup Guide
